Pengaruh Persepsi Harga, Varian, dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi

(Survey Persepsi Mahasiswa IBIK Bogor)

  • Odrick Helsar L. Tobing Institut Bisnis dan Informatika Kesatuan
  • Budi Setiawan Institut Bisnis dan Informatika Kesatuan
Keywords: perceived price, varinas of products, product quality, buying decision

Abstract

This study aims to see if Perception Of Price, Variance and Products, and  Quality Of Products affect bot partial and simultaneous Decision Of Purchase. The population in this study was a student of IBIK Bogor who once use Xiaomi’s Smartphone in IBIK Bogor with 100 samples. The Slovin method used a is a non-sampling method with an approximate sampling type. The result of this study are as follows: (1) a Partial Value perceotions affect the decision of the purchase with a higher value T count than T table(3.316> 1.94). (2) a partial Product Variant affects the decision of the purchase with value of T greater than T table (3,461> 1.94). (3) The Quality of The Product is partial to the decision of the Purchase with a value of T count greater than T table (2.813> 1.94). (4) Perceptions Of Price, Variance Of Products, and Quality Of Products Simultaneously have positive and significant effects on purchasing decisions with greater F count than F table (65.297> 3.09) and significant value of 0.000. (5) The three independent variables (Value Perceptions, Product Variant, and Product Quality) are able to explain variations in dependencies (Purchasing Decision) of 67,3%, while 32,7% of purchasing decision are affected by other independent variables

 

Keywords: perceived price, products’ varians, product quality, buying decision

References

[1] Ali, Hasan . 2013. Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS (Center For Academic Publishing Service)
[2] Binangkitsari, L., 2018. The Influence of Brand Equity Elements on Purchase Decision and Its Imlication on Customer Loyalty.
[3] Gendalasari, G.G. and Triandi, T., 2018. Potret Kinerja UMKM Sepatu Di Bogor Dalam Berkompetisi Pada Perekonomian Di Indonesia. Jurnal Ilmiah Manajemen Kesatuan, 6(2), pp.102-108.
[4] Iriyadi, I., 2019. Prevention of Earnings Management through Audit Committee and Audit Quality in the Award-Winning and Non-Winning Companies. Journal of Accounting Research, Organization and Economics, 2(2), pp.155-169.
[5] Munawar, A., Syarif, R. and Morita, M., 2019. Persepsi Mahasiswa Atas Galeri Investasi Perguruan Tinggi dan Pengaruhnya Terhadap Minat Berinvestasi. JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia), 3(2), pp.89-96.
[6] Purba, J.H.V., Ratodi, M., Mulyana, M., Wahyoedi, S., Andriana, R., Shankar, K. and Nguyen, P.T., 2019. Prediction Model in Medical Science and Health Care. International Journal of Engineering and Advanced Technology, 8, pp.815-818.
[7] Setiawan, B., Panduwangi, M. and Sumintono, B., 2018. A Rasch analysis of the community’s preference for different attributes of Islamic banks in Indonesia. International Journal of Social Economics.
[8] Wibowo, W. and Mekaniwati, A., 2020. Pengaruh Struktur Modal dan Kemampulabaan Terhadap Return Saham Perusahaan Properti dan Real Estate Yang Terdaftar di BEI Tahun 2013-2015. Jurnal Ilmiah Manajemen Kesatuan, 8(1), pp.19-28.
[9] Zuhdi, S., Rainanto, B.H. and Apriyani, D., 2020, May. Analysis of Co-Branding Strategy to Improve Company’s Competitive Power (Case Study on Walls Selection Oreo). In 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019) (pp. 146-149). Atlantis Press.
[10] Kotler 2015, “Marketing an Introducing Prentice Hall twelfth edition”, England : Pearson Education, Inc
[11] Kotler, Philip and Gary Armstrong. 2008. Prinsip-prinsip Pemasaran. Edisi 12 Jilid 1. Jakarta: Erlangga.
[12] Fandy Tjiptono. 2014. Pemasaran Jasa (Prinsip, Penerapan, Penelitian). Yogyakarta. Andi
[13] Engel et al dalam Sangadji, E.M., dan Sopiah. 2013. Prilaku Konsumen: Pendekatan Praktis Disertai:Himpunan Jurnal Penelitian. Yogyakarta: Penerbit Andi
[14] Griffin dalam Sangadji, E.M., dan Sopiah. 2013. Prilaku Konsumen: Pendekatan Praktis Disertai:Himpunan Jurnal Penelitian. Yogyakarta: Penerbit Andi.
[15] Schiffman, L., & Kanuk, L.L. dalam Sumarwan (2010). Consumer Behavior. 10th Edition. New Jersey: Pearson Prentice Hall.
[16] Kotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13 Jakarta: Erlangg.
[17] Danang, Sunyoto. 2012. Manajemen Sumber Daya Manusia. Jakarta: PT Buku Seru.
[18] Sangadji, E.M., dan Sopiah. 2013. Prilaku Konsumen: Pendekatan Praktis Disertai:Himpunan Jurnal Penelitian. Yogyakarta: Penerbit Andi.
[19] Kotler, Philip 2008. Manajemen Pemasaran, Terjemahan : Bob Sabran. Edisi 13 Jilid 1. Erlangga, Jakarta
[20] Kotler dan Keller, 2012, Marketing Management Edisi 14, Global Edition.Pearson Prentice Hall.
[21] Fandy Tjiptono, 2012, Service Management Meningkatkan Layanan Prima, Jakarta : Andi
[22] Campbell pada Cockril dan Goode (2010) Biologi Edisi Kedelapan jilid 3(Terjemahan Oleh Damaring Tyas Wulandari). Jakarta: Erlangga
[23] Zeithaml dalam Kusdyah, 2012. Persepsi Harga, Persepsi Merek, Persepsi Nilai Dan Keinginan Pembelian Ulang Jasa Klinik (Studi Kasus Erha Clinic Surabaya). Jurnal Manajemen. Vol.7, No.1 April 2012. ISSN 1907- 235X.
[24] Fandy Tjiptono, 2008, Strategi Pemasaran. Yogyakarta, ANDI.
[25] Hani handoko, 2004, Manajemen, edisi kedua, BPFE UGM Yogyakarta.
[26] ASQC (American Society for Quality Control) 2007
[27] Kotler and Armstrong Gary. (2007). Marketing An Introduction.Baba Barkha Nath Printers: New Delhi.
[28] Philip Kotler, 2002, Manajemen Pemasaran, Edisi Millenium, Jilid 2, PT Prenhallindo, Jakarta
[29] Augusty Ferdinand, Metode Penelitian Manajemen: Pedoman Penelitian untuk Skripsi, Tesis dan Disertasi Ilmu Manajemen, Semarang: Badan Penerbit Universitas Diponegoro. 2006
[30] Schiffman, Leon G. And Leslie L. Kanuk. 2000. Consumer Behavior. Fifth Edition, Prentice-Hall Inc. New Jersey
[31] Ghozali, Imam . (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Dipenogoro.
[32] Augusty Ferdinand. 2011, Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen, Edisi 3, AGF Books, Fakultas Ekonomika dan Bisnis Universitas Diponegoro, Semarang.
[33] Ghozali, Imam. 2013. Aplikasi Analisis Multivariate dengan Program SPSS. Edisi Ketujuh. Semarang : Badan Penerbit Universitas Dipenogoro.
[34] Ghozali, Imam. 2009. “Aplikasi Analisis Multivariate dengan Program SPSS “. Semarang : UNDIP.
Published
2020-08-27
How to Cite
Tobing, O., & Setiawan, B. (2020). Pengaruh Persepsi Harga, Varian, dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi. Jurnal Ilmiah Manajemen Kesatuan, 8(2), 95 - 104. https://doi.org/10.37641/jimkes.v8i2.330