TINJAUAN ATAS PROMOSI YANG DILAKUKAN UMKM SEPATU SANDAL DI CIAPUS BOGOR
Business is a very important thing to build the Indonesian economy. One
business that has a strong role in economic development is the business done by
the SMEs. The contribution of Micro, Small and Medium Enterprises (MSME)
sector to gross domestic product (GDP) is getting bigger.
The purpose of the research is to find out the promotion of SME Shoes at
Ciapus and to find out the obstacles that affect the promotion of Sandal Shoes in
The results of this study is expected to increase the knowledge of
academics in business and can provide information to the SMEs in order to
continue to improve business.
The results of this study indicate that the promotion undertaken by SME
Shoes Sandal Sabina is Direct Marketing and Word of Mouth (Word of Mouth).
Obstacles that affect the promotion is the owners of SMEs less follow the
development of technology.
Keywords : Promotion